Similar Search Results

Roadmapping : the resources uncover the strategy

Moenaert, Rudy; Robben, Henry - In: The entrepreneur & the entrepreneurship cycle, (pp. 87-95). 2008

Persistent link: https://www.econbiz.de/10003676000

Moenaert, Rudy; Robben, Henry; Miert, Karel van - In: M & O : tijdschr. voor organisatiekunde en sociaal beleid 57 (2003) 4, pp. 78-80

Persistent link: https://www.econbiz.de/10006027343

Consumer Evaluation of Money as a Gift: A Two-Utility Model and an Empirical Test.

Pieters, Rik; Robben, Henry - In: Kyklos 52 (1999) 2, pp. 173-200

The authors propose a model of gift evaluation by consumers, which specifies that the total value or utility of a gift transaction is an additive and a multiplicative function of the acquisition utility and exchange utility of the gift. They apply the model to the evaluation of money as a gift,...

Persistent link: https://www.econbiz.de/10005321228

The impact of new product launch strategies on competitive reaction in industrial markets

Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10006267496

The mediating role of new product development in the link between market orientation and organizational performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry - In: Journal of strategic marketing 15 (2007) 4, pp. 281-306

Persistent link: https://www.econbiz.de/10007794819

Articles - Consumer Evaluation of Money as a Gift: A Two-Utility Model and an Empirical Test

Pieters, Rik; Robben, Henry - In: Kyklos : international review for social sciences 52 (1999) 2, pp. 173-200

Persistent link: https://www.econbiz.de/10007522168

Using the weapons you have : the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products

Debruyne, Marion; Frambach, Rudolf T.; Moenaert, Rudy - In: The journal of product innovation management : an … 27 (2010) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10003946089

Managing the interaction of exploration and exploitation : ambidexterity as a high-order dynamic capability

Sfirtsis, Toni; Moenaert, Rudy - In: A focused issue on identifying, building, and linking …, (pp. 35-57). 2010

Persistent link: https://www.econbiz.de/10003975417

In search of the classics: a study of the impact of JPIM papers from 1984 to 2003

Biemans, Wim; Griffin, Abbie; Moenaert, Rudy - In: The journal of product innovation management : an … 27 (2010) 4, pp. 461-484

Persistent link: https://www.econbiz.de/10003980060

Kooperative Partnerschaft oder interne Entwicklung zur Internalisierung von Technologieanwendungen : die Wahl der richtigen Strategie für kleine und mittlere Unternehmen

Deschoolmeester, Dirk - In: Partnerschaft für Klein- und Mittelunternehmen, (pp. 55-69). 1993

Persistent link: https://www.econbiz.de/10001313345