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This dissertation investigates important and cutting-edge issues surrounding new product development failure and its consequences for market values of innovation-driven firms. Although a substantial body of literature demonstrates that new product development failure harms some companies more...
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and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is …
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Die biotechnologische Industrie zählt zu den Zukunftsbranchen mit hohen Wachstumspotentialen. Entsprechend hoch ist auch das Interesse politischer Akteure, die nationalen und regionalen Standortbedingungen für diese Zukunftsindustrien zu optimieren. In einer Situation, als Deutschland...
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