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"Marketing theory and applicat...
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Subject
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Marketing
103
Marketing management
69
Marketingmanagement
68
Marktforschung
54
Marketingtheorie
44
Consumer behaviour
43
Konsumentenverhalten
43
Marketing theory
41
Market research
37
Relationship marketing
33
Beziehungsmarketing
32
USA
30
United States
27
Theorie
25
Theory
25
Absatz
24
Verkauf
23
Salespeople
22
Selling
22
Verkaufspersonal
21
Vereinigte Staaten
19
Kongress
16
Internationales Marketing
14
Lieferantenmanagement
13
Supplier relationship management
13
Werbung
12
International marketing
11
B-to-B-Marketing
10
Business-to-business marketing
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Welt
10
World
10
Internet marketing
9
Online-Marketing
9
Advertising
8
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
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Online availability
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Undetermined
35
Free
4
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Book / Working Paper
209
Article
111
Journal
67
Type of publication (narrower categories)
All
Konferenzschrift
115
Article in journal
51
Aufsatz in Zeitschrift
51
Collection of articles of several authors
44
Sammelwerk
44
Conference proceedings
35
Graue Literatur
21
Non-commercial literature
21
Konferenzschrift/Kongressbericht
9
research-article
6
Elektronischer Datenträger
4
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3
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3
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3
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2
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2
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2
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2
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1
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1
CD-ROM, DVD
1
Enzyklopädie
1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
293
Undetermined
93
German
1
Author
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Evans, Kenneth R.
75
Scheer, Lisa K.
34
Palmatier, Robert W.
16
Miao, C. Fred
15
Stan, Simona
11
Arnold, Todd J.
9
Zou, Shaoming
9
Fang, Eric
8
Wood, Charles M.
8
Grewal, Dhruv
7
Dant, Rajiv P.
6
Landry, Timothy D.
6
Lawrence, Justin M.
6
Crecelius, Andrew T.
5
Dong, Beibei
5
Evans, Kenneth
5
Kumar, Nirmalya
5
Steenkamp, Jan-Benedict E.M.
5
Bennett, Peter D.
4
Lie, Po-Chien
4
Schlacter, John L.
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Good, David J.
3
Humphreys, Ashlee
3
Im, Subin
3
Lam, Son K.
3
Li, Po-Chien
3
Lisjak, Monika
3
Lund, Donald J.
3
Mallapragada, Girish
3
Malter, Alan J.
3
McAmis, Gregory T.
3
Mehta, Ravi
3
Murray, Lynn
3
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Institution
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American Marketing Association
275
AMA Summer Academic Conference <2022, Chicago, Ill.>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
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Published in...
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Series / American Marketing Association
33
Journal of the Academy of Marketing Science
23
Marketing theory and applications
16
Proceedings series / American Marketing Association
12
Journal of marketing
10
AMA educators' proceedings
8
The journal of personal selling & sales management : JPSSM
7
Journal of business research : JBR
6
Combined proceedings (Spring Conference + Fall Conference)
5
Journal of marketing research : JMR
5
The journal of services marketing
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of personal selling & sales management
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Services Marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
AMA reprint series
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of consumer behaviour : an international research review
2
Journal of professional services marketing
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
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Source
All
ECONIS (ZBW)
249
USB Cologne (EcoSocSci)
83
OLC EcoSci
45
Other ZBW resources
7
RePEc
3
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1
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387
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1
2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
Evans, Kenneth R.
(
contributor
)
-
Winter Educators' Conference <2002, Austin, Tex.>
-
2002
Persistent link: https://www.econbiz.de/10004789602
Saved in:
2
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10008052710
Saved in:
3
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10007765865
Saved in:
4
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
5
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
6
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Saved in:
7
Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Stan, Simona
;
Evans, Kenneth R.
;
Cernusca, Dan
; …
- In:
Journal of euromarketing
12
(
2003
)
3/4
,
pp. 55-77
Persistent link: https://www.econbiz.de/10001861837
Saved in:
8
Sales force-generated marketing intelligence
Evans, Kenneth R.
;
Miao, C. Fred
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 174-200)
.
2011
Persistent link: https://www.econbiz.de/10008991513
Saved in:
9
Advancing sales performance research : a focus on five underresearched topic areas
Evans, Kenneth R.
;
McFarland, Richard G.
;
Dietz, Bart
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10009505522
Saved in:
10
The impact of salesperson credibility-building statements on later stages of the sales encounter
Arndt, Aaron
;
Evans, Kenneth R.
;
Landry, Timothy D.
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10010338159
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