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DEVELOPMENT OF MARKETING ORIENTATION IN SMALL AND MEDIUM-SIZED ENTERPRISES EVIDENCE FROM EASTERN EUROPE

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One of the most important aspects that determine an organizationâ€™s market position is the entrepreneursâ€™ approach to market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation development in SMEs in the country of Eastern...

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Development of marketing orientation in small and medium-sized enterprises evidence from Eastern Europe

Kobylanski, Andrzej; Szulc, Radoslaw - In: International journal of management and marketing … 4 (2011) 1, pp. 49-59

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Analysis of social and economic structures in surburban and peripheral communes

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From agricultural to agro-business education aimed at development of rural areas

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Development of marketing orientation in small and medium-sized enterprises evidence from Eastern Europe

Kobylanski, Andrzej; Szulc, Radoslaw - In: International journal of management and marketing … 4 (2011) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10008821639

ASEAN as an optimal/nonoptimal currency area

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Horizontal integration of farmers on the example of agricultural producer groups in North-East Poland

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Development of Marketing Orientation in Small and Medium-Sized Enterprises Evidence from Eastern Europe

Kobylanski, Andrzej - 2011

One of the most important aspects that determine an organization's market position is the entrepreneurs' approach to market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation development in SMEs in the country of Eastern Europe, where...

Persistent link: https://www.econbiz.de/10013122772