Kiefer, Christoph; Szolnoki, Gergely - In: Wine Economics and Policy 13 (2024) 2, pp. 43-57
As the wine industry faces increasing challenges from grapevine diseases, Fungus-Resistant Grape Varieties (FRGVs) offer a promising solution for sustainable production. To evaluate their market potential, our study investigates how knowledge of FRGVs affects consumer hedonic quality assessments...