Demuner Flores, María del Rosario - In: Revista de métodos cuantitativos para la economía y … 38 (2024), pp. 1-21
and innovation have on business resilience. A quantitative approach of explanatory scope in a sample of 403 Mexican … dynamism significantly strengthened the relationships of market orientation, learning orientation and innovation with a … resilient response to the effects caused. The indirect effect exerted by innovation as a mediating variable was verified; The …