Decision-makers tend to highlight the importance of their companies becoming resilient. The goal nevertheless stays hollow if there is no way to quantify and visualize firm resilience. However current scientific works appear to lack the drive for a robust foundation and empirical evidence,...

Various researchers and practitioners, notably Stern Stewart Consulting Company andAssociates, have claimed economic value added (EVA) to be superior to traditional accounting measures in driving shareholder value. Other researchers have refuted these claims by supplying data in support of the...

Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the denition of used possible indicators in measuring marketing effectiveness. The...