Showing 1 - 10 of 17
Persistent link: https://www.econbiz.de/10001807689
Persistent link: https://www.econbiz.de/10000913940
Persistent link: https://www.econbiz.de/10001807684
Persistent link: https://www.econbiz.de/10001807702
Persistent link: https://www.econbiz.de/10001807735
Persistent link: https://www.econbiz.de/10001807739
Persistent link: https://www.econbiz.de/10001807746
Examines the generic advertising campaign for tea conducted under the auspices of the Tea Council (UK) between 1965 and 1968. Contends that this innovation had a statistically significant effect on the trend of tea consumption, but was insufficient to halt the overall decline – this is...
Persistent link: https://www.econbiz.de/10014725377
Persistent link: https://www.econbiz.de/10005638696
Persistent link: https://www.econbiz.de/10005725069