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Cashing-in on the cop-out : cultural change and marketing potential
Adler, Lee - In: Business horizons 13 (1970) 1, pp. 19-30
Persistent link: https://www.econbiz.de/10001808512
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Marketing vision
Adler, Lee - In: Plotting marketing strategy : a new orientation, (pp. 11-39). 1967
Persistent link: https://www.econbiz.de/10001808539
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A new orientation for plotting marketing strategy
Adler, Lee - In: Analytical viewpoints in marketing management, (pp. 133-150). 1968
Persistent link: https://www.econbiz.de/10001808595
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Phasing research into the marketing plan
Adler, Lee - In: Harvard business review : HBR 38 (1960) 3, pp. 113-122
Persistent link: https://www.econbiz.de/10001808600
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Phasing research into the marketing plan
Adler, Lee - In: Modern marketing strategy, (pp. 219-237). 1964
Persistent link: https://www.econbiz.de/10001808606
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Phasing research into the marketing plan
Adler, Lee - In: Readings in marketing information systems : a new era …, (pp. 162-177). 1968
Persistent link: https://www.econbiz.de/10001798884
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Symbiotic marketing
Adler, Lee - In: Harvard business review : HBR 44 (1966) 6, pp. 59-71
Persistent link: https://www.econbiz.de/10001798893
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Symbiotic marketing
Adler, Lee - In: Marketing Management Viewpoints : Commentary and readings, (pp. 226-243). 1970
Persistent link: https://www.econbiz.de/10001798911
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Systems approach to marketing
Adler, Lee - In: Readings in marketing information systems : a new era …, (pp. 72-92). 1968
Persistent link: https://www.econbiz.de/10001798968
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Systems approach to marketing
Adler, Lee - In: Readings in management control, (pp. 413-432). 1970
Persistent link: https://www.econbiz.de/10001798993