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Overby, Jeffrey W.; Gardial, Sarah F.; Woodruff, Robert B. - In: Journal of the Academy of Marketing Science 32 (2004) 4, pp. 437-460

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Shepherd, C.David; Gardial, Sarah F.; Johnson, Michael G.; … - In: Psychology & marketing 23 (2006) 2, pp. 115-138

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Woodruff, Robert B. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 258-263

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Woodruff, Robert B. - In: Business horizons 19 (1976) 4, pp. 55-65

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Woodruff, Robert B. - In: Views of marketing : a reader, (pp. 31-43). 1976

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Cravens, David W.; Hills, Gerald E.; Woodruff, Robert B. - 1976 - 1. print.

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Woodruff, Robert B. (contributor) - 1976 - 1. print.

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Woodruff, Robert B.; Gardial, Sarah Fisher - 1996 - Reprint.

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Flint, Daniel J.; Woodruff, Robert B. - In: Industrial marketing management : the international … 30 (2001) 4, pp. 321-338

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Woodruff, Robert B. - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 327-330

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