Österreich ist nachweisliche einer der größten Profiteure der EU-Osterweiterung. Gerade auch Klein- und Mittelbetriebe wagen sich immer öfter über die Grenzen, und das mit großem Erfolg. Wir analysierten deshalb im Detail den Internationalisierungsprozess von elf ausgewählten...

Fierce competition and rapid technological progress have considerablyreduced the life cycle length for mobile phones in the last decade. Once a newmobile phone is launched, providers on the market under consideration practice amarkdown strategy. Profits of the providers are generated mainly via...

Purpose: The purpose of this paper is to examine whether modular product design is an appropriate practice to improve manufacturers’ flexibility performance and cost performance as well as to evaluate whether combined effects of modular product design and delivery performance on flexibility...

Purpose – Despite geographical proximity, major economic differences exist between Western European countries and the formerly socialist Eastern European countries. The main objective of this study is to develop a better understanding of internationalization decision processes in this specific...

In this paper, we first present the conceptual framework for the customer satisfaction‐oriented evaluation of process improvements that is embedded in an improvement cycle. The basic feature of the evaluation model is the relationship between the overall customer satisfaction value of a...