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Joint optimization of customer...
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2002
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
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2
Predicting mail-order repeat buying : which variables matter ?
Van den Poel, Dirk
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811629
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3
Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342
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4
Predicting online purchasing behavior
Buckinx, Wouter
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812651
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Customer-adapted coupon targeting using feature selection
Buckinx, Wouter
;
Moons, Elke
;
Van den Poel, Dirk
;
Wets, …
-
2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001836929
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Direct and indirect effects of retail promotions
Van den Poel, Dirk
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001836974
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7
Customer attrition analysis for financial services using proportional hazard models
Van den Poel, Dirk
(
contributor
); …
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2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749325
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Does attitudinal commitment to stores always lead to behavioral loyalty? : The moderating effect of age
Van Kenhove, Patrick
(
contributor
); …
-
2003
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749545
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9
Investigating purchasing patterns for financial services using Markov, MTD and MTDg models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926959
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10
Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling : the case of financial services
Larivière, Bart
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999769
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