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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability

Jonker, Jedid-Jah Jan (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001692886

Ansätze zur Segmentierung von Kunden - wie geeignet sind herkömmliche Konzepte?

Krafft, Manfred; Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 52 (2000) 6, pp. 515-536

Persistent link: https://www.econbiz.de/10001508356

Ansätze zur Segmentierung von Kunden : wie geeignet sind herkömmliche Konzepte

Krafft, Manfred; Albers, Sönke - 1999

Persistent link: https://www.econbiz.de/10001454142

How customers are segmented and organised

Dawson, Chris - In: Understanding and managing customers, (pp. 137-162). 2005

Persistent link: https://www.econbiz.de/10002377878

Driving success : a segmentation of customer admiration in automotive industry

Hartoyo, Hartoyo; Manalu, Erwin; Ujang Sumarwan; … - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-8

To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

Persistent link: https://www.econbiz.de/10014364551

The role of customer segmentation and personalization strategies in data-driven marketing for enhancing sales performance and customer retention in the e-commerce industry

Arifi, Valbona; Ramadani, Veland; Zeqiri, Jusuf; … - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 169-181). 2025

Persistent link: https://www.econbiz.de/10015173819

Using a 360° view of customers for segmentation

Khandelwal, Sushant; Mathias, Ashwin - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 3, pp. 215-220

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LRFMP model for customer segmentation in the grocery retail industry : a case study

Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559

Persistent link: https://www.econbiz.de/10011723818

Segmentation of retail customers based on cluster analysis in building successful CRM

Gupta, Gaurav; Aggarwal, Himanshu; Rani, Rinkle - In: International journal of business information systems : … 23 (2016) 2, pp. 212-228

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Unraveling mobile internet behavior through customer segmentation : a latent class analysis

Cui, Xuebin; Jin, Fei - In: Electronic commerce research 23 (2023) 4, pp. 2379-2398

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