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Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
95
Advertising
53
Werbungsmittel
38
Marktforschung
37
Werbewirkung
32
Advertising effects
28
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27
Theory
27
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24
Deutschland
23
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18
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15
Großbritannien
15
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14
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13
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12
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12
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12
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12
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12
Advertising industry
11
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11
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9
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9
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9
Wirtschaftskonzentration
9
Consumer behaviour
8
Konsumentenverhalten
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8
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7
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7
Marketingmanagement
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6
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1
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Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
Bowey, Angela M.
2
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American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein
1
University of California at Berkeley
1
Universität Zürich
1
Universität zu Köln
1
Yankelovich, Skelly & White, Inc.
1
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Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
10
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
582
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1
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1
Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M.
-
1967
Persistent link: https://www.econbiz.de/10000669422
Saved in:
2
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
3
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
4
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
5
Commodity promotion : a controlled experiment evaluation
Schrimper, R. A.
;
Peeler, R. J.
-
1965
Persistent link: https://www.econbiz.de/10001548495
Saved in:
6
Markov models of advertising and pricing decisions
Albright, S. Christian
;
Winston, Wayne
- In:
Operations research
27
(
1979
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
Saved in:
7
Advertising effectiveness and accounting policy
Abdel-Khalik, A. Rashad
- In:
The accounting review : a publication of the American …
50
(
1975
)
4
,
pp. 657-670
Persistent link: https://www.econbiz.de/10001798112
Saved in:
8
Advertising management : Text and cases
Anderson, Robert L.
;
Barry, Thomas E.
-
1979
Persistent link: https://www.econbiz.de/10001832280
Saved in:
9
An investigation into the effect of selected variables upon barriers to entry in manufacturing industries
Alford, Charles Lang III
-
1972
Persistent link: https://www.econbiz.de/10001833650
Saved in:
10
Neuere Ansätze zur Messung des Werbeerfolgs unter besonderer Berücksichtigung verhaltenswissenschaftlicher Aspekte
Andritzky, K.
;
Merkle, E.
- In:
Journal of business economics : JBE
46
(
1976
)
8
,
pp. 571-588
Persistent link: https://www.econbiz.de/10001833741
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