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Marktforschung
27
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22
Theory
22
Marketingforschung
21
Strategisches Management
16
Market research
15
Marketingmanagement
15
Marketing
13
Marketing management
13
USA
12
Innovation
11
Strategic management
11
United States
11
Vereinigte Staaten
10
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9
Dynamische Kompetenzen
9
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9
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9
Wettbewerbsstrategie
7
Organisatorischer Wandel
6
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6
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6
Technological change
6
Verbraucher
6
Beziehungsmarketing
5
Consumer behaviour
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Relationship marketing
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Resource-based view
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Ressourcenorientierter Ansatz
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Language
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English
100
Undetermined
78
German
3
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Day, George S.
181
Aaker, David A.
30
Kumar, V.
16
Schoemaker, Paul J.H.
12
Schoemaker, Paul J.
10
Montgomery, David B.
4
Leone, Robert P.
3
Moorman, Christine
3
Snyder, Scott A.
3
Wensley, Robin
3
Bens, Katrina J.
2
Reibstein, David J.
2
Shea, Gregory P.
2
Shocker, Allan D.
2
Tigert, Douglas J.
2
Adams, Marjorie E.
1
Anderson, Erin
1
Assael, Henry
1
Biervert, Bernd
1
Brandt, William K.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
Eggert, Andreas
1
Fahey, Liam
1
Fein, Adam J.
1
Frow, Pennie
1
Gold, Bela
1
Gummesson, Evert
1
Gunther, Robert E.
1
Hansen, U.
1
Hausman, Angela
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
Kozlenkova, Irina V.
1
Kruse, Karissa
1
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Wharton School <Philadelphia, Pa.>
2
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Journal of marketing
14
MIT sloan management review
11
Strategy & Leadership
6
Journal of marketing research : JMR
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Marketing management : a quarterly business management publication of the American Marketing Association
4
Report / Marketing Science Institute
4
California management review : CMR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Journal of the Academy of Marketing Science
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
Strategic marketing : planning, implementation, and control
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
Consumer behavior : Theory and application
2
Journal of Business & Industrial Marketing
2
Operations research, Management science : OR MS ; the international literature digest
2
Planning Review
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Wiley series in marketing
2
Behavioral and management science in marketing
1
Business Horizons
1
Business horizons
1
Business policy and strategy : selected readings
1
Business strategy review
1
Consumer behavior : theoretical sources
1
Corporate social accounting
1
European management journal : publ. twice a year for the Scottish Business School
1
Evolving and emerging issues in marketing strategy
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
Handbook of marketing
1
Journal of Business Strategy
1
Journal of business strategy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of contemporary business
1
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Source
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ECONIS (ZBW)
108
OLC EcoSci
39
USB Cologne (EcoSocSci)
21
Other ZBW resources
11
RePEc
2
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1
Market driven strategy : processes for creating value ; with a new introduction
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10004580009
Saved in:
2
Analysis for strategic market decisions
Day, George S.
-
1986
Persistent link: https://www.econbiz.de/10004726436
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3
Market driven strategy : processes for creating value
Day, George S.
-
1990
Persistent link: https://www.econbiz.de/10004086464
Saved in:
4
Buyer attitudes and brand choice behavior
Day, George S.
-
1970
-
1. print.
Persistent link: https://www.econbiz.de/10004016347
Saved in:
5
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
Saved in:
6
Analysis for strategic market planning decisions
Day, George S.
-
1987
-
1. reprint
Persistent link: https://www.econbiz.de/10000734721
Saved in:
7
The capabilities of market-driven organizations
Day, George S.
-
1993
Persistent link: https://www.econbiz.de/10000877708
Saved in:
8
Capabilities for forging customer relationships
Day, George S.
-
2000
Persistent link: https://www.econbiz.de/10001578500
Saved in:
9
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10001824590
Saved in:
10
Creating a superior customer-relating capability : Report No. 03-101
Day, George S.
- In:
MSI reports : working paper series
(
2003
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10009893383
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