Narrow search
Showing 1 - 10 of 84
Cover Image
Are physicians "Easy Marks"? : Quantifying the effects of detailing and sampling on new prescriptions ; Report No. 04-105
Mizik, Natalie; Jacobsen, Robert - In: MSI reports : working paper series (2004) 1, pp. 129-151
Persistent link: https://www.econbiz.de/10009893407
Cover Image
High technology and Pacific empire : the California dream revised
Jacobsen, Robert - 1984
Persistent link: https://www.econbiz.de/10003057969
Cover Image
The persistence of abnormal returns
Jacobsen, Robert - In: Strategic management journal 9 (1988) 5, pp. 415-430
Persistent link: https://www.econbiz.de/10003584500
Cover Image
Advertising and public policy : the macroeconomic effects of advertising
Jacobsen, Robert; Nicosia, Franco M. - In: Journal of marketing research : JMR 18 (1981) 1, pp. 29-38
Persistent link: https://www.econbiz.de/10003057965
Cover Image
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10009893536
Cover Image
Assessing the total financial performance impact of marketing assets with limited time-series data : a method and an application to brand equity research
Mizik, Natalie - In: MSI reports : working paper series (2009) 3, pp. 125-147
Persistent link: https://www.econbiz.de/10003950217
Cover Image
The theory and practice of myopic management
Mizik, Natalie - In: Journal of marketing research : JMR 47 (2010) 4, pp. 594-611
Persistent link: https://www.econbiz.de/10009234933
Cover Image
How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie - In: Handbook of marketing and finance, (pp. 66-85). 2012
Persistent link: https://www.econbiz.de/10009552522
Cover Image
Assessing the total financial performance impact of brand equity with limited time-series data
Mizik, Natalie - In: Journal of marketing research : JMR 51 (2014) 6, pp. 691-706
Persistent link: https://www.econbiz.de/10010471026
Cover Image
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing Science 31 (2012) 6, pp. 934-951
We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on <i>innovation ratchet strategy</i>--firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over time....
Persistent link: https://www.econbiz.de/10010990367