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Lilien, Gary L.
206
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31
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19
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12
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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28
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3
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1
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1
Government support for new technologies : theory and application to photovoltaics
Lilien, Gary L.
-
1982
Persistent link: https://www.econbiz.de/10001042885
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2
Application of a modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Journal of marketing research : JMR
11
(
1974
)
3
,
pp. 279-285
Persistent link: https://www.econbiz.de/10002235947
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3
A modified linear learning model of buyer behavior
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
20
(
1974
)
7
,
pp. 1027-1036
Persistent link: https://www.econbiz.de/10002236043
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4
New product success in business/industrial markets : progress, problems, and research program
Lilien, Gary L.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 339-348)
.
1986
Persistent link: https://www.econbiz.de/10002236053
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5
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618352
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6
Advisor 2: modeling the marketing mix decision for industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
25
(
1979
)
2
,
pp. 191-204
Persistent link: https://www.econbiz.de/10003618359
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7
Marketing : a tale of two cities
Lilien, Gary L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 248-251)
.
2006
Persistent link: https://www.econbiz.de/10003430345
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8
The ombudsman: who's at fawlt at fawlty towers? : commentaries on the citation dilemma
Lilien, Gary L.
- In:
Interfaces : the INFORMS journal on the practice of …
38
(
2008
)
2
,
pp. 123-124
Persistent link: https://www.econbiz.de/10003709912
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9
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
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10
Bridging the academic-practitioner divide in marketing decision models
Lilien, Gary L.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009270883
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