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Using stochastic frontier analysis for performance measurement and benchmarking
Parsons, Leonard J. - In: Econometric models in marketing, (pp. 317-350). 2002
Persistent link: https://www.econbiz.de/10001657538
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An econometric analysis of advertising, retail availability, and sales of a new brand
Parsons, Leonard J. - In: Management science : journal of the Institute for … 20 (1976) 6, pp. 938-947
Persistent link: https://www.econbiz.de/10002609805
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The impact of advertising on the aggregate consumption function
Parsons, Leonard J. - 1974
Persistent link: https://www.econbiz.de/10002610811
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An econometric analysis of advertising, retail availibility, and sales of new brand
Parsons, Leonard J. - In: Management science : journal of the Institute of … 20 (1974) 6, pp. 938-947
Persistent link: https://www.econbiz.de/10003648405
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 1980 - 2. ed
Persistent link: https://www.econbiz.de/10004006812
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 1995 - 6. ed.
Persistent link: https://www.econbiz.de/10004243984
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Basic marketing management
Dalrymple, Douglas J.; Parsons, Leonard J. - 1995
Persistent link: https://www.econbiz.de/10004247157
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Marketing management : text and cases
Dalrymple, Douglas J.; Parsons, Leonard J. - 1976
Persistent link: https://www.econbiz.de/10004169861
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Market response models : econometric and time series analysis
Hanssens, Dominique M.; Parsons, Leonard J.; Schultz, … - 2001 - 2. ed.
Persistent link: https://www.econbiz.de/10004611154
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Marketing models and econometric research
Parsons, Leonard J.; Schultz, Randall L. - 1976
Persistent link: https://www.econbiz.de/10004614136