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ECONIS (ZBW)
16
RePEc
2
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1
Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker
-
1971
Persistent link: https://www.econbiz.de/10000615842
Saved in:
2
Market segmentation : theory and research
Lessig, V. Parker
- In:
Journal of business administration : publication of the …
3
(
1972
)
2
,
pp. 69-76
Persistent link: https://www.econbiz.de/10002375410
Saved in:
3
A measurement of dependencies between values and other levels of the consumerʹs belief space
Lessig, V. Parker
- In:
Journal of business research : JBR
3
(
1975
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10002375421
Saved in:
4
Comovement of International Equity Markets: A Taxonomic Approach
Panton, Don B.
;
Lessig, V. Parker
;
Joy, O. Maurice
- In:
Journal of Financial and Quantitative Analysis
11
(
1976
)
03
,
pp. 415-432
Persistent link: https://www.econbiz.de/10008476676
Saved in:
5
Comovement of international equity markets : a taxonomic approach
Panton, Don B.
;
Lessig, V. Parker
;
Joy, O. Maurice
- In:
Journal of financial and quantitative analysis : JFQA
11
(
1976
)
3
,
pp. 41-432
Persistent link: https://www.econbiz.de/10002638568
Saved in:
6
Comments on "Consumer store images and store loyalties"
Murphy, John H.
;
Coney, Kenneth A.
;
Lessig, V. Parker
- In:
Journal of marketing
39
(
1975
)
3
,
pp. 64-66
Persistent link: https://www.econbiz.de/10002551655
Saved in:
7
Consumer beliefs, attitudes, and brand preferences
Lessig, V. Parker
;
Copley, Thomas P.
- In:
Marketing update : dynamic marketing readings
,
(pp. 62-71)
.
1977
Persistent link: https://www.econbiz.de/10002375395
Saved in:
8
Do different consumers operate under the same preference model?
Lessig, V. Parker
;
Anderson, Beverlee B.
- In:
Journal of the Academy of Marketing Science
4
(
1976
)
1/2
,
pp. 429-439
Persistent link: https://www.econbiz.de/10002375402
Saved in:
9
Market segmentation through numerical taxonomy
Lessig, V. Parker
;
Tollefson, John O.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 480-487
Persistent link: https://www.econbiz.de/10002375414
Saved in:
10
On the nonrandomness of brand selection
Lessig, V. Parker
;
Horell, James F.
- In:
Mississippi Valley journal of business and economics : …
8
(
1972/73
)
2
,
pp. 65-73
Persistent link: https://www.econbiz.de/10002375430
Saved in:
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