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Lessig, V. Parker - 1971

Persistent link: https://www.econbiz.de/10000615842

Lessig, V. Parker - In: Review of business and economic research : RBER ; a … 11 (1975/76) 2, pp. 82-88

Persistent link: https://www.econbiz.de/10002375388

Lessig, V. Parker - In: Journal of business research : JBR 3 (1975) 3, pp. 227-240

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Panton, Don B.; Lessig, V. Parker; Joy, O. Maurice - In: Journal of Financial and Quantitative Analysis 11 (1976) 03, pp. 415-432

Persistent link: https://www.econbiz.de/10008476676

Panton, Don B.; Lessig, V. Parker; Joy, O. Maurice - In: Journal of financial and quantitative analysis : JFQA 11 (1976) 3, pp. 41-432

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Murphy, John H.; Coney, Kenneth A.; Lessig, V. Parker - In: Journal of marketing 39 (1975) 3, pp. 64-66

Persistent link: https://www.econbiz.de/10002551655

Lessig, V. Parker; Copley, Thomas P. - In: Marketing update : dynamic marketing readings, (pp. 62-71). 1977

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Lessig, V. Parker; Anderson, Beverlee B. - In: Journal of the Academy of Marketing Science 4 (1976) 1/2, pp. 429-439

Persistent link: https://www.econbiz.de/10002375402

Lessig, V. Parker; Tollefson, John O. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 480-487

Persistent link: https://www.econbiz.de/10002375414

Lessig, V. Parker; Horell, James F. - In: Mississippi Valley journal of business and economics : … 8 (1972/73) 2, pp. 65-73

Persistent link: https://www.econbiz.de/10002375430