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Private labels and manufacturer counterstrategies

Mills, David E. - In: European review of agricultural economics : ERAE 26 (1999) 2, pp. 125-145

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Collaborative promotions : optimizing retail supply chains with upstream information sharing

Wiehenbrauk, Daniela - 2010

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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100

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Does retailer benefit from implementing "online-to-store" channel in a competitive market?

Yan, Shuai; Hua, Zhongsheng; Bian, Yiwen - In: IEEE transactions on engineering management : EM 67 (2020) 2, pp. 496-512

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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing

Wiehenbrauk, Daniela - 2010

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...

Persistent link: https://www.econbiz.de/10013522839