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Analytical methods of measurin...
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Vereinigte Staaten
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2
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Mossman, Frank H.
13
Crissy, W. J. E.
3
Fischer, Paul M.
3
Bowersox, Donald J.
2
Crissy, William Joseph Eliot
2
Smykay, Edward W.
2
Worrell jr., Malcolm L.
2
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Journal of marketing
2
MSU business topics
2
A Macmillan marketing book
1
A Ronald Press publications
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Analytical viewpoints in marketing management
1
Marketing Management Viewpoints : Commentary and readings
1
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
3
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Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.
;
Worrell jr., Malcolm L.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 490-503)
.
1970
Persistent link: https://www.econbiz.de/10002513084
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2
Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.
;
Worrell jr., Malcolm L.
- In:
Analytical viewpoints in marketing management
,
(pp. 295-307)
.
1968
Persistent link: https://www.econbiz.de/10002513128
Saved in:
3
Financial dimensions of marketing management
Mossman, Frank H.
;
Crissy, William Joseph Eliot
; …
-
1978
Persistent link: https://www.econbiz.de/10004625575
Saved in:
4
Logistics systems analysis
Mossman, Frank H.
;
Bankit, Paul
;
Helferich, Omar Keith
-
1979
-
Rev. ed.
Persistent link: https://www.econbiz.de/10004807936
Saved in:
5
Physical Distribution Management : logistics problems of the firm
Smykay, Edward Walter
;
Bowersox, Donald J.
;
Mossman, …
-
1961
Persistent link: https://www.econbiz.de/10004694600
Saved in:
6
Financial dimensions of marketing management
Mossman, Frank H.
;
Crissy, William Joseph Eliot
; …
-
1978
Persistent link: https://www.econbiz.de/10000558431
Saved in:
7
New approaches to analyzing marketing profitability
Mossman, Frank H.
;
Fischer, Paul M.
;
Crissy, W. J. E.
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 43-48
Persistent link: https://www.econbiz.de/10002513192
Saved in:
8
Principles of transportation
Mossman, Frank H.
;
Morton, Newton
-
1957
Persistent link: https://www.econbiz.de/10002513214
Saved in:
9
Physical distribution management : logistics problems of the firm
Smykay, Edward W.
;
Bowersox, Donald J.
;
Mossman, Frank H.
-
1961
Persistent link: https://www.econbiz.de/10003024734
Saved in:
10
Segmental analysis : Key to marketing profitability
Crissy, W. J. E.
;
Fischer, Paul
;
Mossman, Frank H.
- In:
MSU business topics
21
(
1973
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002058380
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