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Using Steiner's dual-stage mod...
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Farris, Paul W.
70
Farris, Paul
31
Reibstein, David J.
11
Ailawadi, Kusum L.
10
Pfeifer, Phillip E.
10
Venkatesan, Rajkumar
10
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Olver, James
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4
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2
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1
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Darden Case
9
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6
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5
The profit impact of marketing strategy project : retrospect and prospects
5
Marketing : journal of research and management
4
Marketing Science
4
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3
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Management Science
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1
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Pearson Business
1
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Rotterdam Institute for Business Economic Studies
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ECONIS (ZBW)
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OLC EcoSci
19
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8
RePEc
7
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BASE
3
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1
Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.
;
Farris, Paul W.
;
Thurik, …
-
1995
Persistent link: https://www.econbiz.de/10000917003
Saved in:
2
Consumer response to the preferred brand out-of-stock situation
Verbeke, Willem J. M. I.
;
Farris, Paul W.
;
Thurik, …
-
1995
Persistent link: https://www.econbiz.de/10000919004
Saved in:
3
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
Saved in:
4
The relationship between distribution and market share
Farris, Paul W.
- In:
Marketing science
8
(
1989
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10001090752
Saved in:
5
Manufacturer advertising and retail gross margins
Albion, Mark S.
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 107-136
Persistent link: https://www.econbiz.de/10001101681
Saved in:
6
When five is a crowd in the market share attraction model : the dynamic stability of competition
Farris, Paul W.
;
Pfeifer, Phillip E.
;
Reibstein, David J.
; …
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10002823897
Saved in:
7
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
8
PIMS and COMPUSTAT data : different horses for the same course?
Boyd, D. Eric
;
Farris, Paul W.
;
Hildebrandt, Lutz
- In:
The profit impact of marketing strategy project : …
,
(pp. 41-72)
.
2009
Persistent link: https://www.econbiz.de/10003927231
Saved in:
9
Marketing costs and prices : an expanded view
Reibstein, David J.
;
Joshi, Yogesh V.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 124-152)
.
2009
Persistent link: https://www.econbiz.de/10003927264
Saved in:
10
Causation and components in market share-performance models : the role of identities
Ailawadi, Kusum L.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 188-217)
.
2009
Persistent link: https://www.econbiz.de/10003927385
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