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Marketing communication and th...
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1985
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Ray, Michael L.
28
Wansink, Brian
8
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4
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4
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1
Advertising and communication management
Ray, Michael L.
-
1982
Persistent link: https://www.econbiz.de/10000078315
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2
Can order effect in copy tests indicate long term advertising effect?
Ray, Michael L.
- In:
Journal of advertising research
9
(
1969
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10002679393
Saved in:
3
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Journal of marketing
37
(
1973
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10002679397
Saved in:
4
A decision sequence analysis of developments in marketing communication
Ray, Michael L.
- In:
Views of marketing : a reader
,
(pp. 205-220)
.
1979
Persistent link: https://www.econbiz.de/10002679413
Saved in:
5
The present and potential linkages between the microtheoretical notions of behavioral science and the problems of advertising : a proposal for a research system
Ray, Michael L.
- In:
Behavioral and management science in marketing
,
(pp. 99-141)
.
1978
Persistent link: https://www.econbiz.de/10002679464
Saved in:
6
Psychological theories and interpretations of learning
Ray, Michael L.
- In:
Consumer behavior : theoretical sources
,
(pp. 45-117)
.
1973
Persistent link: https://www.econbiz.de/10002679470
Saved in:
7
Creativity in business
Ray, Michael L.
;
Myers, Rochelle
-
1986
Persistent link: https://www.econbiz.de/10004737067
Saved in:
8
The new paradigm in business : emerging strategies for leadership and organizational change
Ray, Michael L.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004159138
Saved in:
9
The 1990s - Estimating an Advertisement's Impact on One's Consumption of a Brand - May-June 1992, Volume 32, No. 3, pages 9-16 - Wansink and Ray find that frequency marketing campaigns have become more prevalent among high-share brands in low-growth categories.
Wansink, Brian
;
Ray, Michael L.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 106-113
Persistent link: https://www.econbiz.de/10006514295
Saved in:
10
Communicating with consumers : the information processing approach
Ray, Michael L.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10004029313
Saved in:
1
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