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Homburg, Christian; Koschate, Nicole; Becker, Annette - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 1393-1408). 2005

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Homburg, Christian; Koschate, Nicole; Totzek, Dirk - In: Psychology & marketing 27 (2010) 1, pp. 36-53

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