Economists have long debated how advertising should be treated in a rational-choice framework. Using unique data from the broadcast networks’ 1995 Fall Network Season, we find that sitcoms attract premia from advertisers, while news and police programs get discounted. We interpret our findings...

This article explores factors explaining program cast racial composition on television broadcast network programs. The roles of program type, cast composition, and viewer income on advertising revenue are examined. The analysis of the data yields several key findings. First, there is no bias...

This paper employs survival/duration analysis to determine how subscriber levels affect cable networks' survival probabilities. Using piecewise-constant hazards estimation, we find that an additional one million subscribers increases a cable network's probability of survival in a given year by 17%

1. Data Analytics and Litigation -- 2. History of Data Analysis in US Courts -- 3. Examples of Litigation Involving Big Data Analytics -- 4. The Courts as Gatekeeper of Big Data Evidence -- 5. Indirect Use of Big Data Analytics in US Courts -- 6. Future Challenges and Recommendations