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Purpose This paper is dedicated to answer two questions: What is the business model of interactive television (iTV) ad at China’s Spring Festival Gala; and Why the business model of iTV ad creates different commercial values for different firms. Design/methodology/approach The two questions can...
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Purpose: The purpose of this paper is to update the work of Carter and Easton (2011), by conducting a systematic review of the sustainable supply chain management (SSCM) literature in the primary logistics and supply chain management journals, during the 2010–2018 timeframe....
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Urban competitiveness aids local development by encouraging the exploitation of opportunities for economic development and by enhancing overall performance. Previous studies have evaluated urban competitiveness primarily from an economic perspective and few studies have considered locational...
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