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Fashion adoption : a rebuttal to the "trickle down" theory
King, Charles W. - In: Dimensions of consumer behavior, (pp. 114-127). 1965
Persistent link: https://www.econbiz.de/10002208542
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The innovator in the fashion adoptation process
King, Charles W. - In: Proceedings of the Winter Conference of the American … (1964), pp. 324-339
Persistent link: https://www.econbiz.de/10003601525
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Mode und Gesellschaftsstruktur
King, Charles W. - In: Marketing-Soziologie : soziale Interaktionen als …, (pp. 375-392). 1976
Persistent link: https://www.econbiz.de/10003601528
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Attitude Research reaches new heights
King, Charles W. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10004322363
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The new professionals : the rise of network marketing as the next major profession
King, Charles W.; Robinson, James W. - 2000 - 1. ed.
Persistent link: https://www.econbiz.de/10004767085
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Applications of the sciences in marketing management
Bass, Frank M. (contributor); King, Charles W. (contributor) - 1968
Persistent link: https://www.econbiz.de/10000050369
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First-purchase timing
Bass, Frank M.; King, Charles W. - In: Mathematical models in marketing, (pp. 130-141). 1971
Persistent link: https://www.econbiz.de/10001879328
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A large-scale systems view of consumer-behavior research
Burger, Philip C.; King, Charles W.; Pessemier, Edgar A. - In: Explorations in consumer behavior : a symposium held at …, (pp. 229-252). 1968
Persistent link: https://www.econbiz.de/10001966228
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Attitudes and media exposure
King, Charles W.; Summers, John O. - In: Journal of advertising research 11 (1971) 1, pp. 26-32
Persistent link: https://www.econbiz.de/10002208488
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Diffusion research in marketing
King, Charles W. - In: Public policy and marketing thought : proceedings from …, (pp. 65-75). 1976
Persistent link: https://www.econbiz.de/10002208517