Similar Search Results

Modeling dynamic effects of the marketing mix on market shares

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001772090

Modeling dynamic effects of promotion on interpurchase times

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701893

A hierarchical bayes error correction model to explain dynamic effects of promotions on sales

Fok, Dennis; Horváth, Csilla; Paap, Richard; Franses, … - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002186139

A hierarchical bayes error correction model to explain dynamic effects of price changes

Fok, Dennis; Paap, Richard; Horváth, Csilla; Franses, … - 2005

Persistent link: https://www.econbiz.de/10003088746

Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44

We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We introduce two latent segments of households. The first segment is assumed to respond to marketing efforts, while households in the second segment do not do so. Whether a...

Persistent link: https://www.econbiz.de/10010336207