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The e-mode of brand positioning : the need for an online positioning interface
Kumar, S. Ramesh - In: Contemporary research in e-branding, (pp. 112-125). 2009
Persistent link: https://www.econbiz.de/10003778175
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Repositioning Western brands in the Asian culture : insights from the Indian context
Kumar, S. Ramesh; Gupta, Vipin - In: The Asia Pacific journal of economics and business : APJEB 7 (2003) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10002148179
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Importance of "brand loyalty, brand awareness and perceived quality parameters" in building brand equity in the Indian pharmaceutical industry
Panchal, Sanjeev Kumar; Khan, Bilal Mustafa; Kumar, S. … - In: Journal of medical marketing : device, diagnostic and … 12 (2012) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009567786
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Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya - In: The marketing review 7 (2007) 3, pp. 247-272
Persistent link: https://www.econbiz.de/10003538046
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Exploring the formation of consumer expectations
Krishnamurthy, Anup; Kumar, S. Ramesh - In: Journal of customer behaviour 14 (2015) 1, pp. 7-31
Persistent link: https://www.econbiz.de/10011410925
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Electronic word-of-mouth and the brand image : exploring the moderating role of involvement through a consumer expectations lens
Krishnamurthy, Anup; Kumar, S. Ramesh - In: Journal of retailing and consumer services 43 (2018), pp. 149-156
Persistent link: https://www.econbiz.de/10011883187
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Value branding in emerging economies as a social dimension in the Indian context
Kumar, S. Ramesh; Marinova, Svetla T. - In: Research handbook of marketing in emerging economies, (pp. 146-162). 2017
Persistent link: https://www.econbiz.de/10011656255
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Cultural values and branding in an emerging market : the Indian context
Kumar, S. Ramesh; Guruvayurappan, Nitya; Banerjee, Madhurjya - In: The marketing review 7 (2007) 3, pp. 247-272
Persistent link: https://www.econbiz.de/10009853109
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Repositioning Western brands in the Asian culture : insights from the Indian context
Kumar, S. Ramesh; Gupta, Vipin - In: The Asia Pacific journal of economics and business : APJEB 7 (2003) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009899349
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Transformative brand and organizational communication
Gupta, Vipin; Kumar, S. Ramesh; Rajasekar, J. - In: Transformative organizations : a global perspective, (pp. 161-178). 2004
Persistent link: https://www.econbiz.de/10003288055