This article develops and discusses the concept of customer engagement behaviors (CEB), which we define as the customers’ behavioral manifestation toward a brand or firm, beyond purchase, resulting from motivational drivers. CEBs include a vast array of behaviors including word-of-mouth (WOM)...

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from...

Neue Medien/Environments -- Consumer Experience in sozialen Medien -- Digital first -- Metaverse (AR/VR) -- CX Plattformen -- Gaming -- Neue Forschungsfelder und -ansätze -- Sustainability -- Shared consumption -- Low-income consumers -- Neuromarketing -- Qualitative Ansätze -- Big Data, Emoji...