This paper addresses the question of what role morally oriented behavior plays in the efficiency of market outcomes. This issue is as controversial in economics as it is in sociology. To get a better understanding of the problems and opportunities involved in morally oriented behavior in...

What do we value? For markets to operate and for economies to grow, producers must attract purchasers to the products they offer. In advanced capitalist economies, market saturation and decline of demand are constant threats to markets. But how do we understand why actors desire the things whose...