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Measuring public relations pro...
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The Public relations strategist : issues and trends that affect management
6
Home Office research study
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
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Unleashing the power of PR : a contrarian's guide to marketing and communication
Weiner, Mark
-
2006
-
1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004224442
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2
The economic costs of fire
Weiner, Mark
-
2001
Persistent link: https://www.econbiz.de/10001647161
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3
Measuring public relations programs
Weiner, Mark
- In:
The IABC handbook of organizational communication : a …
,
(pp. 363-376)
.
2011
Persistent link: https://www.econbiz.de/10009158214
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4
Measurable Impact: Leading Agency CEOs on Why PR Matters
Weiner, Mark
- In:
The Public relations strategist : issues and trends …
15
(
2009
)
4
,
pp. 14-19
Persistent link: https://www.econbiz.de/10008339020
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5
Proof of Purchase: The Latest Developments in ROI Measurement
Weiner, Mark
- In:
The Public relations strategist : issues and trends …
14
(
2008
)
4
,
pp. 36-39
Persistent link: https://www.econbiz.de/10008144639
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6
Media Analyses Reveal: Proactive CEOs Crucial to Counter Negative News
Weiner, Mark
- In:
The Public relations strategist : issues and trends …
9
(
2003
)
4
,
pp. 44-45
Persistent link: https://www.econbiz.de/10008117931
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7
A Forward Look at Public Relations
Weiner, Mark
- In:
The Public relations strategist : issues and trends …
8
(
2002
)
2
,
pp. 32-35
Persistent link: https://www.econbiz.de/10008119049
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8
A Trio of Tests: Opportunities for the Asking
Weiner, Mark
- In:
The Public relations strategist : issues and trends …
13
(
2007
)
2
,
pp. 36-37
Persistent link: https://www.econbiz.de/10008125593
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9
Public Relations and the Marketing Mix Modeling Process
Weiner, Mark
;
Delabaye
;
Bender, Hans
- In:
The Public relations strategist : issues and trends …
12
(
2006
)
3
,
pp. 46-48
Persistent link: https://www.econbiz.de/10008126637
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Auch Issues Management braucht messbare Ziele : Guidelines for setting measurable PR objectives
Anderson, Forrest W.
;
Rockland, David
;
Weiner, Mark
- In:
Strategisches Issues Management : vom erfolgreichen …
,
(pp. 224-235)
.
2009
Persistent link: https://www.econbiz.de/10003911270
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