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Response to Ambler and Roberts...
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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
2
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Saved in:
3
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
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4
Assessing marketing performance : don't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 73-89)
.
2016
Persistent link: https://www.econbiz.de/10011442573
Saved in:
5
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John
;
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Saved in:
6
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
;
Ambler, Tim
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10009893471
Saved in:
7
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
8
Has research in marketing lost its way?
Roberts, John H.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
Saved in:
9
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Saved in:
10
New product development in a strategic context
Roberts, John H.
- In:
Handbook of marketing strategy
,
(pp. 172-185)
.
2012
Persistent link: https://www.econbiz.de/10009530864
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