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Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework

Schimmelpfennig, Christian; Hunt, James B. - In: Psychology & Marketing 37 (2019) 3, pp. 488-505

Persistent link: https://www.econbiz.de/10012189613

The influence of vicarious experiential perception of emotion on responses to television commercials

Hunt, James B. - 1986

Persistent link: https://www.econbiz.de/10004731970

Knowledge and the ordered protection motivation model: Tools for preventing AIDS

Eppright, David R.; Tanner, John Jr.; Hunt, James B. - In: Journal of Business Research 30 (1994) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10005477663

Knowledge and the Ordered Protection Motivation Model: Tools for Preventing AIDS

Eppright, David R.; Tanner Jr, John F.; Hunt, James B. - In: Journal of business research : JBR 30 (1994) 1, pp. 13-24

Persistent link: https://www.econbiz.de/10006744801

Sibling effects on preteen children's perceived influence in purchase decisions

Batounis‐Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young Consumers 8 (2007) 4, pp. 231-243

Purpose – The present research aims to focus on sibling effects and birth order on preteen children's perceptions of influence in family purchase decision making. It also aims to examine the accuracy of children's perceived influence as compared to their parents. These areas have received...

Persistent link: https://www.econbiz.de/10015044183

Sibling effects on preteen children's perceived influence in purchase decisions

Batounis-Ronner, Connie; Hunt, James B.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 231-243

Persistent link: https://www.econbiz.de/10008270930

Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study

Bilgic, Refika; Hunt, James B. - In: The journal of current research in global business : JCRGB 14 (2011) 22, pp. 1-13

Persistent link: https://www.econbiz.de/10010004790

Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States

Seaman, Michael; Hunt, James B.; Kramer Voli, Patricia; … - In: The journal of current research in global business : JCRGB 15 (2012) 23, pp. 51-63

Persistent link: https://www.econbiz.de/10010004793

Analysis of information content in United States and Korean magazine advertising

Weun, Seungoog; Hunt, James B.; Scribner, Lisa L. - In: Journal of global business : JGB ; journal of the … 15 (2004) 28, pp. 63-71

Persistent link: https://www.econbiz.de/10002026116

Number 7 - The relationship between organisational culture, organisational climate and managerial values

Wallace, Joseph; Hunt, James B.; Richards, Christopher - In: International journal of public sector management : IJPSM 12 (1999) 6-7, pp. 548-564

Persistent link: https://www.econbiz.de/10007053377