Similar Search Results - EconBiz

Brand Leadership : die Strategie für Siegermarken

Aaker, David A.; Joachimsthaler, Erich - 2001

Persistent link: https://www.econbiz.de/10014477294

The interaction field : a revolutionary way to create shared value for your business

Joachimsthaler, Erich - 2020 - First edition

The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and...

Persistent link: https://www.econbiz.de/10012193512

Hidden in plain sight : how to find and execute your company's next big growth strategy

Joachimsthaler, Erich - 2007

Persistent link: https://www.econbiz.de/10004878164

A comparison of a robust mixed-integer approach to existing methods for establishing classification rules for the discriminant problem

Stam, Antonie; Joachimsthaler, Erich A. - In: European Journal of Operational Research 46 (1990) 1, pp. 113-122

Persistent link: https://www.econbiz.de/10005337183

Role stress among industrial buyers : an integrative model

Michaels, Ronald E. - In: Journal of marketing 51 (1987) 2, pp. 28-45

Persistent link: https://www.econbiz.de/10001052904

Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers

Michaels, Ronald E.; Cron, William L.; Dubinsky, Alan J.; … - In: Journal of marketing research : JMR 25 (1988) 4, pp. 376-383

Persistent link: https://www.econbiz.de/10001059785

Four approaches to the classification problem in discriminant analysis : an experimental study

Joachimsthaler, Erich A. - In: Decision sciences : DS 19 (1988) 2, pp. 322-333

Persistent link: https://www.econbiz.de/10001061758

Individual differences and marketing decision support system usage and satisfaction

Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214

Persistent link: https://www.econbiz.de/10001036284

Aufbau von Marken im Zeitalter der Post-Massenmedien

Joachimsthaler, Erich A.; Aaker, David A. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 539-563). 2001

Persistent link: https://www.econbiz.de/10003004107

Aufbau von Marken im Zeitalter der Post-Massenmedien

Joachimsthaler, Erich A.; Aaker, David A. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 647-671). 2005

Persistent link: https://www.econbiz.de/10003100703

A service of the