//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Questionnaire design and scale...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
76
Market research
71
Theorie
37
Theory
37
Marketing theory
33
Marketingtheorie
33
Consumer behaviour
27
Konsumentenverhalten
26
Marketing
26
International marketing
11
Marketing management
11
Marketingforschung
11
Marketingmanagement
11
Naresh K. Malhotra
11
Bibliometrics
10
Bibliometrie
10
Relationship marketing
10
Beziehungsmarketing
9
USA
8
United States
8
B-to-B-Marketing
7
Business-to-business marketing
7
Scientific method
7
Wissenschaftliche Methode
7
Conjoint analysis
6
Conjoint-Analyse
6
Service quality
6
Brand management
5
Dienstleistungsqualität
5
Innovation
5
Internationales Marketing
5
Markenführung
5
Marketing research
5
Multivariate Analyse
5
Multivariate analysis
5
Verbraucher
5
Bank
4
Brand
4
Brand image
4
Customer satisfaction
4
more ...
less ...
Online availability
All
Undetermined
103
Free
6
Type of publication
All
Article
178
Book / Working Paper
85
Other
1
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
13
Sammelwerk
13
Reprint
11
Lehrbuch
10
Textbook
10
research-article
7
review-article
5
Collection of articles written by one author
3
Mehrbändiges Werk
3
Multi-volume publication
3
Sammlung
3
Aufsatzsammlung
2
CD-ROM, DVD
2
conceptual-paper
2
Arbeitspapier
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Wörterbuch
1
review
1
more ...
less ...
Language
All
English
210
Undetermined
54
Author
All
Malhotra, Naresh K.
264
Agarwal, James
23
Sheth, Jagdish N.
14
Uslay, Can
14
Birks, David F.
12
Patil, Ashutosh
12
Jain, Arun K.
11
Wu, Lan
11
Ndubisi, Nelson Oly
10
Peterson, Mark
10
Pinson, Christian
9
Kim, Sung S.
8
Peterson, Mark A.
8
Miller, Gina L.
6
Ulgado, Francis M.
6
Baalbaki, Imad B.
5
Citrin, Alka V.
4
Whitelock, Jeryl
4
Allvine, Fred C.
3
Bartels, Betsy Charles
3
Dash, Satyabhusan
3
Dixit, Ashutosh
3
LaPlaca, Peter J.
3
Lichtenthal, J. David
3
Lu, Wei
3
Maity, Moutusy
3
Mummalaneni, Venkatapparao
3
Ndubisi, Gibson C.
3
Shainesh, G.
3
Wang, Lili
3
Baalbaki, Imad
2
Cutler, Bob D.
2
Dash, Satyabhushan
2
Gessner, Guy
2
Guan, Chong
2
Gundlach, Gregory T.
2
Gupta, Suraksha
2
Jain, Ajay K.
2
Javalgi, Rajshekhar G.
2
Kamakura, Wagner A.
2
more ...
less ...
Published in...
All
Review of marketing research
32
International Marketing Review
11
Legends in marketing
11
International marketing review
9
Journal of business research : JBR
7
Review of Marketing Research Ser.
7
Review of marketing research : Vol. 2
7
SAGE library in marketing
7
International journal of technology management : IJTM
6
Journal of Business Research
6
Journal of the Academy of Marketing Science
6
Review of marketing research : Vol. 1
6
Fundamentals of marketing research ; Vol. 6
4
Journal of business-to-business marketing
4
Journal of international consumer marketing
4
Journal of retailing
4
Psychology & marketing
4
Review of Marketing Research, 5
4
Review of marketing research : Vol. 3
4
Review of marketing research : Vol. 4
4
Review of marketing research : Vol. 6
4
Emerald insight
3
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
3
Journal of Economic Psychology
3
Marketing intelligence & planning
3
Research and the development of pedagogical materials : working papers
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
European Journal of Marketing
2
European journal of marketing
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of international marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management Science
2
Management international review : mir ; journal of international business
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing in and for a sustainable society
2
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
2
more ...
less ...
Source
All
ECONIS (ZBW)
178
OLC EcoSci
39
Other ZBW resources
19
USB Cologne (EcoSocSci)
15
RePEc
12
BASE
1
Showing
1
-
10
of
264
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009270382
Saved in:
2
Marketing of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
3
International and cross-cultural marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
4
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
5
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
6
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
7
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
Saved in:
8
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
9
Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009300114
Saved in:
10
Management information systems, technology, and marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301066
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
FAQ-Assistent (beta)
×
Loading...
//-->