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The extended case method in consumer research
Kates, Steven M. - In: Handbook of qualitative research methods in marketing, (pp. 175-185). 2006
Persistent link: https://www.econbiz.de/10003445818
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Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M. - 2009
Persistent link: https://www.econbiz.de/10003784801
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Twenty million new customers! : Understanding gay men's consumer behavior
Kates, Steven M. - 1998
Persistent link: https://www.econbiz.de/10004367277
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Producing and consuming gendered representations : an interpretation of the Sydney Gay and Lesbian Mardi Gras
Kates, Steven M. - 2010
Persistent link: https://www.econbiz.de/10003914290
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When customers get clever: Managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian; … - In: Business Horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10005326599
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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The Extended Case Method in Consumer Research
Kates, Steven M. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512152
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Researching Brands Ethnographically: An Interpretive Community Approach
Kates, Steven M. - In: Handbook of qualitative research methods in marketing. 2006
Persistent link: https://www.econbiz.de/10015512157
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Adapting action research to marketing: A dialogic argument between theory and practice
Kates, Steven M.; Robertson, Judy - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 418-432
Persistent link: https://www.econbiz.de/10006081267
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AIDS and community-based organizations: the marketing of therapeutic discourse
Kates, Steven M. - In: European journal of marketing : EJM 36 (2002) 5, pp. 621-641
Persistent link: https://www.econbiz.de/10006087606