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Researching brands ethnographi...
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Kates, Steven M.
22
Berthon, Pierre R.
3
Pitt, Leyland F.
3
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Handbook of qualitative research methods in marketing
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Business horizons
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European Journal of Marketing
2
European journal of marketing : EJM
2
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The extended case method in consumer research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 175-185)
.
2006
Persistent link: https://www.econbiz.de/10003445818
Saved in:
2
Out of the closet and out on the street! : gay men and their brand relationships
Kates, Steven M.
-
2009
Persistent link: https://www.econbiz.de/10003784801
Saved in:
3
Twenty million new customers! : Understanding gay men's consumer behavior
Kates, Steven M.
-
1998
Persistent link: https://www.econbiz.de/10004367277
Saved in:
4
Producing and consuming gendered representations : an interpretation of the Sydney Gay and Lesbian Mardi Gras
Kates, Steven M.
-
2010
Persistent link: https://www.econbiz.de/10003914290
Saved in:
5
When customers get clever: Managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
McCarthy, Ian
; …
- In:
Business Horizons
50
(
2007
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10005326599
Saved in:
6
When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
McCarthy, Ian P.
; …
- In:
Business horizons
50
(
2007
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
Saved in:
7
The Extended Case Method in Consumer Research
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
.
2006
Persistent link: https://www.econbiz.de/10015512152
Saved in:
8
Researching Brands Ethnographically: An Interpretive Community Approach
Kates, Steven M.
- In:
Handbook of qualitative research methods in marketing
.
2006
Persistent link: https://www.econbiz.de/10015512157
Saved in:
9
Adapting action research to marketing: A dialogic argument between theory and practice
Kates, Steven M.
;
Robertson, Judy
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10006081267
Saved in:
10
AIDS and community-based organizations: the marketing of therapeutic discourse
Kates, Steven M.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 621-641
Persistent link: https://www.econbiz.de/10006087606
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