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The buying impulse

Rook, Dennis W. - In: Journal of consumer research : JCR ; an … 14 (1987) 2, pp. 189-199

Persistent link: https://www.econbiz.de/10001068368

The ritual dimension of consumer behavior

Rook, Dennis W. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 251-264

Persistent link: https://www.econbiz.de/10001019294

Four questions about consumer motivation research

Rook, Dennis W. - In: The why of consumption : contemporary perspectives on …, (pp. 313-318). 2005

Persistent link: https://www.econbiz.de/10003932988

Normative Influences on Impulsive Buying Behavior

Rook, Dennis W.; Fisher, Robert J. - In: Journal of consumer research : JCR ; an … 22 (1995) 3, pp. 305-313

Persistent link: https://www.econbiz.de/10006683199

Normative influences on impulsive buying behavior

Rook, Dennis W. - In: Journal of consumer research : JCR ; an … 22 (1995) 3, pp. 305-313

Persistent link: https://www.econbiz.de/10001193773

Brands, trademarks, and the law

Levy, Sidney J.; Rook, Dennis W. - In: Review of marketing : 1981, (pp. 185-194). 1981

Persistent link: https://www.econbiz.de/10002376443

Let’s Pretend: Projective Methods Reconsidered

Rook, Dennis W. - In: Handbook of qualitative research methods in marketing. 2006

Persistent link: https://www.econbiz.de/10015512154

Out-of-Focus Groups - It's time for focus groups to return to their original goal -- Understanding customers.

Rook, Dennis W. - In: Marketing research : a magazine of management and … 15 (2003) 2, pp. 10-15

Persistent link: https://www.econbiz.de/10007105192

Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Levy, Sidney J. - 1999 - Online-Ausg.

This volume assembles all Sidney J. Levy's and his collaborators' significant essays and studies in the field of marketing. His work includes marketing's role in management, how managers develop products and brands and how the marketplace is studied

Persistent link: https://www.econbiz.de/10013207767

DIMENSÃO RITUAL DO COMPORTAMENTO DE CONSUMO

Rook, Dennis W. - In: Revista de administração de emprêsas : RAE 47 (2007) 1, pp. 81-99

Persistent link: https://www.econbiz.de/10010173082