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Influence of brand name in var...
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Consumer behaviour
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Rajagopal
274
Rajagopal, Ananya
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Behl, Ramesh
15
Rajagopal, Amritanshu
14
Reyes-Mercado, Pável
8
López-Fernández, Andrée Marie
6
Atristain, Connie
4
Zlatev, Vladimir
4
Banks, Jerry
3
Reyes, Lucía Fernández
3
Verma, Rajeev
3
Alfaro, Gustavo T.
2
Castaño, Raquel
2
Cavazzani, Paola
2
Cstillo, Vincente
2
Mercado, Pável Reyes
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Ortiz, Thalia
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Rajagopal, A.
2
Sanchez, Romulo
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Tapia, Eduardo
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Castano, Raquel
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Demaret-Carvalho, Carlos
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Fernández Reyes, Lucía
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Goncalves, Marcus
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Hochman
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Karthik, M.
1
López Fernández, Andrée Marie
1
Mishra, Ram Kumar
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Molina, Arturo
1
RAJAGOPAL
1
Rajagopal, Desikacharya
1
Sharma, Aruna
1
Sotelo-Duarte, Manuel
1
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
30
EconWPA
12
IGI Global
4
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International journal of business competition and growth : IJBCG
34
Marketing Working Papers
30
International journal of leisure and tourism marketing : IJLTM
18
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12
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2007 Business & Economics Society International Conference ; Vol. 2
2
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2
Applied Econometrics and International Development
2
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2
Dexterity in global business : a cross-dimensional analysis
2
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2
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2
Global Business and Economics Review
2
International Journal of Economics and Business Research
2
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International journal of entrepreneurship and small business
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ECONIS (ZBW)
191
RePEc
51
OLC EcoSci
38
USB Cologne (EcoSocSci)
7
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21
Technology and customer value dynamics in the banking industry : measuring symbiotic influence in growth and performance
Rajagopal
- In:
Advances in banking technology and management : impacts …
,
(pp. 186-201)
.
2008
Persistent link: https://www.econbiz.de/10003606650
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22
Brand management : strategy, measurement and yield analysis
Rajagopal
-
2008
Persistent link: https://www.econbiz.de/10003503133
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23
Measuring customer value gaps : an empirical study in the Mexican retail market
Rajagopal
- In:
Economic issues
11
(
2006
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10003325440
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24
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
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25
Economics of new product introduction and seasonality effect
Rajagopal
-
2007
Persistent link: https://www.econbiz.de/10003669058
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26
Consumer response to seasonal clearance sales : experimental analysis of consumer personality traits in self-service stores
Rajagopal
- In:
Global business & economics review
10
(
2008
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10003688424
Saved in:
27
Vertical integration and horizontal growth in entrepreneurship : converging education, innovation, and technology ecosystems
Rajagopal
- In:
Entrepreneurship, Innovation, and Technology : A …
,
(pp. 105-124)
.
2024
Persistent link: https://www.econbiz.de/10015142216
Saved in:
28
Challenges among women entrepreneuers in Mexico
Rajagopal
- In:
International journal of entrepreneurship and small business
15
(
2012
)
3
,
pp. 389-395
Persistent link: https://www.econbiz.de/10009514010
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29
Editorial: Empowering consumers in strategic marketing decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
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30
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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