In a comment to Cappelen, Hole, S. Sorensen, and Tungodden (2007b), Conte and Moffatt (2009) challenge our use of a random utility model when studying individual choices in a fairness experiment. They propose an alternative approach, what we call the random behavioral model, and they show that...

Discrete choice experiments (DCEs) allow a number of characteristics to be traded-off against one another. An overriding methodological challenge faced is how best to apply DCEs to questions involving those attributes commonly used in value elicitation exercises such as risk, time (Bansback et...