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Obligating, pressuring, and supporting dimensions of the environment and the non-market advantages of developing-country multinational companies

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Marketing capabilities, institutional development, and the performance of emerging market firms : a multinational study

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Obligating, Pressuring and Supporting Dimensions of the Environment and the Non-Market Advantages of Developing-Country Multinational Companies

Cuervo-Cazurra, Alvaro - 2019

We analyze the non-market advantages of developing-country multinational companies (DMNCs) over advanced-economy multinational companies (AMNCs) when both compete in the same host country. Non-market advantages are advantages based on resources developed by the firm to operate in a country's...

Persistent link: https://www.econbiz.de/10012896962

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Digital marketing capabilities, entrepreneurial orientation and franchise systems' performance

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A Bayesian application of the resource-based view : narrowing the gap between theory and practice

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Effizienz methodischer Standortwahl von Dienstleistungsunternehmen

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