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Este trabajo se basa en analizar cómo las páginas web corporativas pueden ser una herramienta esencial para detectar tendencias por empresas o sectores, e incluso una fuente primaria de benchmarking. Gracias a esta técnica hemos podido averiguar los puntos clave en la dirección estratégica...
Persistent link: https://www.econbiz.de/10010565924
En el presente se propone como objetivo de investigación analizar los procesos de planificación y dirección estratégica que están emprendiendo las universidades públicas españolas, tanto en respuesta a retos o requisitos del entorno, como puede ser la adaptación al Espacio Europeo de...
Persistent link: https://www.econbiz.de/10010567203
The Balanced Scorecard (BSC) presents the quantitative goals selected from multiple perspectives for implementing the organizational strategy and vision. This article considers how Total Quality Management, Activity Based Management (ABM), Customer Value Analysis, EVA and Budgets approaches may...
Persistent link: https://www.econbiz.de/10008677505
This paper analyzes the cultural and artistic event “La Notte Bianca Romana”, which has been designed and realized by the Municipality of Rome. It consists in a territorial marketing tool to promote the “Eternal City” all over the world. This event turned out to be an important incentive...
Persistent link: https://www.econbiz.de/10008680366
Purpose – The paper seeks to explore Kant's formulations on universal good will, perfect moral order, and universal peace, and the notion that the world's citizenship should be organised in a federated system of states, free to choose their own universal laws. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10008788373
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In this paper a Dynamic Balanced Scorecard (DBSC) is used for the main purpose of indicating strategy implementation avenues to managers so as to equip them with more efficient decision-making tools. To that end, Fuzzy Multicriteria Decision-Making methodology is used as a source of technical...
Persistent link: https://www.econbiz.de/10005722789
Обосновывается модель управления исследовательской программой с учетом различных факторов ее внешнего окружения и внутренней среды. На конкретном примере...
Persistent link: https://www.econbiz.de/10011232910
Рассматривается важность такого практического аспекта управления предприятием, как формирование системы ключевых показателей его деятельности, основанное на...
Persistent link: https://www.econbiz.de/10011233149