MIRONESCU, Alexandra; STEPIEN, Sebastian - In: Holistic Marketing Management Journal 2 (2012) 4, pp. 19-25
Vertical coordination is a form of price risk management which mitigates the negative effects of hog cycle, associated with price and supply fluctuations on the pig market and is aims to stabilize farm incomes. It can take the form of contracts or full vertical integration, however the level of...