Die digitale Transformation der Wirtschaft ändert die Art und Weise, wie Unternehmen in Supply Chains miteinander kommunizieren. In diesem Werk werden praxisorientierte Gestaltungsmöglichkeiten zur digitalen Vernetzung zwischen Investitionsgüterproduzenten und ihren Lieferanten abgeleitet....

"Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply...

Cover -- Half Title -- Dedication -- Title -- Copyright -- Contents -- Acknowledgements -- Foreword -- Introduction and frameworks -- PART 1 SUPPLY CHAINS IN THE CONTEXT OF CUSTOMERS AND STRATEGY -- 1.1 The challenging new operating environment and size of the prize -- 1.2 Formulating a supply...