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Alpert, Frank; Wilson, Beth; Elliott, Michael T. - In: Journal of Product & Brand Management 2 (1993) 1, pp. 29-41

Examines the phenomenon of “price signalling”, whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably superior. A study of two similar facial moisturizers showed that higher price alone did not...

Persistent link: https://www.econbiz.de/10014896393

The 20 Toughest Questions for New Product Proposals

Constantineau, Larry A. - In: Journal of Product & Brand Management 2 (1993) 1, pp. 51-54

Proposes the 20 key areas of questioning to which each new product proposition should be subjected by the product champion and/or the management reviewers. The questions are grouped into six categories for simplicity. Use of this approach to reviewing new product propositions should result in...

Persistent link: https://www.econbiz.de/10014896395

Commentary: A Strategic Execution Process for Launching New Products

Verba, Stephen M. - In: Journal of Product & Brand Management 2 (1993) 2, pp. 18-32

Marketing managers in high technology and information industries are a victim of paradigms, processes and tools developed out of the mass market packaged good industries. These constitute an implicit set of “rules of engagement” by which such marketers are constrained. Posits a new set of...

Persistent link: https://www.econbiz.de/10014896398

Product and pricing courses are underrepresented in undergraduate marketing curricula

Kellerman, Bert J.; Gordon, Peter J.; Hekmat, Firooz - In: Journal of Product & Brand Management 4 (1995) 1, pp. 18-25

Looks in depth at the development of the marketing mix using the 4 Ps – product, price, promotion and place, to meet target needs. Also investigates courses offered and required in marketing, and discusses the most appropriate ones for the students involved.

Persistent link: https://www.econbiz.de/10014896430

Young fashion leaders’ and followers’ attitudes toward American and imported apparel

Beaudoin, Pierre; Moore, Mary Ann; Goldsmith, Ronald E. - In: Journal of Product & Brand Management 7 (1998) 3, pp. 193-207

This study investigates if females fashion leaders and fashion followers differ in their attitudes toward buying imported and domestic apparel products. A sample of 283 female consumers between 18 and 25 years of age completed a mailed questionnaire. Repeated measures analysis of variance and...

Persistent link: https://www.econbiz.de/10014896508

Pricing education in the United States of America: responding to the needs of business

Maxwell, Sarah - In: Journal of Product & Brand Management 7 (1998) 4, pp. 336-341

on pricing, and marketing educators in the USA responded by stressing the non‐price elements of the marketing mix. As a …

Persistent link: https://www.econbiz.de/10014896517

Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: Journal of Product & Brand Management 24 (2015) 5, pp. 449-461

of 382 consumers of sports drinks in the USA was conducted to estimate the conceptual model. Stimuli, devised on the …

Persistent link: https://www.econbiz.de/10014897329

Employee ownership in the USA: lessons to consider in creating more inclusive capitalism

Rosen, Corey - In: Journal of Participation and Employee Ownership 6 (2023) 3, pp. 215-229

one-quarter of the private sector workforce in the USA participates in some kind of employee ownership plan. There are 6 …,700 ESOPs in the USA with 14 million participants. The ESOPs hold over $1.4 trillion in assets. About 6,000 of these plans are …'s overview over the main reasons behind the success of the ESOP model in the USA. …

Persistent link: https://www.econbiz.de/10014897747

E‐commerce and retail property in the UK and USA

Worzala, Elaine M.; McCarthy, Anne M.; Dixon, Tim; … - In: Journal of Property Investment & Finance 20 (2002) 2, pp. 142-158

Presents findings from separate research projects conducted in the UK and the USA on the impact of e‐commerce on …

Persistent link: https://www.econbiz.de/10014898017

Crossing the great divide? : A survey of US and UK real estate journals

Eng Ong, Seow; Ooi, Joseph; Hien Wong, Nyuk - In: Journal of Property Investment & Finance 19 (2001) 6, pp. 519-535

, emanating not only from the USA/Canada, but also from Australia, New Zealand and Asia. In addition, the study reveals that the …

Persistent link: https://www.econbiz.de/10014898412