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Discusses the threats and opportunities presented to US manufacturers by the elimination of the trade restrictions for the European Community (EC), the unification of Germany, and the move towards capitalism in Russia. The biggest challenge will be to get involved in Europe′s industry early...
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and the recent sociopolitical climate in the USA (e.g. Black Lives Matter movement, protests against anti-Asian hate …) during the global pandemic and the recent sociopolitical climate in the USA. A total of 48 themes were identified and …
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USA in order to contribute to a greater understanding of global leadership. Design/methodology/approach – The paper uses … developing a comparative analysis of leadership patterns in three Southeast Asian countries and the USA with the help of cultural …
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Although marketers in service industries face similar challenges to those in manufacturing, their approach to tackling these challenges can often be very different. A major US health insurance company has successfully applied conventional market segmentation techniques to better understand its...
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impartial comments and places the articles in context. Findings – Like lightning, you never know where innovation success may …
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