This manuscript develops a reverse logistics monitoring system for controlling reverse flows of materials through marketing channels in emerging economies. Institutional theory is incorporated to show that both positive and negative impacts on environmental sustainability can be predicted. A...

The growing public concern that private corporations should not only earn reasonable profits and provide fair returns to shareholders, but also operate as good corporate citizens and socially responsible organizations, has spread to the largest transnational corporations (TNCs), and seems to...

The New Development Paradigm (NDP) integrates the theoretical and empirical views on development that have gained prominence since the mid‐1990s. In particular the multifaceted nature of development objectives‐including social and ecological development next to economic growth‐and the...

Drawing upon research on the initiatives of Canadian mining companies, this paper examines private efforts in the mining sector to promote acceptable standards of corporate social responsibility (CSR). This paper asks how important emerging global CSR norms have been in influencing the adoption...

Do Multinational Enterprises (MNEs) implement managerial strategies oriented towards Sustainable Development (SD) to respond to an essentially marketing issue? The article answers this question by showing that the commitment to SD implies an evolution of the marketing paradigm towards some more...

This paper discusses the representation of “green consumerism” in the prevalent institutionalised discourses of green consumerism, and in the self‐narratives of people who identify themselves as ecologically oriented citizens, focusing on the construction of the self and the other in these...

This article investigates the issue of diversification around the core business, namely concentric diversification. There have been many diversification failures reported over the last few decades. Little guidance has been available to firms who plan to diversify in order to grow. The literature...

Purpose – The purpose of this article is to present a framework that allows an ampler understanding of the evolution process tracked by companies in the pursuit of strategies for sustainable development, taking into account the increasing awareness of the social and environmental pressures...

Purpose – This paper seeks to provide an interview with Professor Stuart Hart discussing how multinational corporations can be a catalyst for a truly sustainable form of global development, solving social and environmental problems while prospering in the process. Design/methodology/approach...

Purpose – Inspired by a framework about the insertion of sustainable development in business strategy proposed by Steurer et al. , the purpose of this article is to describe the Caras do Brasil (Faces of Brazil) program, highlighting its characteristics and how these can contribute to a new...