Introduction: who this book is for -- Disruptions in money -- What is money? -- Two scenarios: a day in the money life -- The evolution of money -- Use cases for money -- What's in your wallet? -- What can you do with a mobile phone? -- Airtime -- Monetary repertoires

The present work seeks to analyze the economic implications of the standard setting decisions in the context of the Mobile Telecommunications Industry, to determine their effect on market forces and the extent to which standardization of technology is desirable, and how should it be...

In November 2000, Vodaphone (then J-Phone) introduced the world's first camera phone made by Sharp. It was an instant hit with Japanese youth. At the time, Vodaphone was Japan's number three service provider trailing the market leader DoCoMo, run by NTT, and the second place service provider au,...

Marketing has been revolutionized due to the rise of digital media and new forms of electronic communication. In response, academic researchers have attempted to explain consumer- and firm-related phenomena related to digital, social media, and mobile marketing (DSMM). This paper presents a...

The swarm analogy and the wireless revolution -- Digital swarm drivers -- Possible future scenarios : convergence, collision, confluence -- The swarm effect : implications for you and your company -- Organizing for success : strategies and options -- Monitoring and adapting to early signals --...