We study the determinants of the diffusion of mobile telecommunications services in the European Union in a logistic model of technology diffusion. We find that the transition from the analogue to the digital technology during the early nineties, and the corresponding increase in spectrum...

This paper discusses the diffusion of different generations of innovative mobile services and compares actual market performance with expectation at the time of introduction of each generation. Whereas 1G and 2G were an unexpected success under this point of view, 3G did not live up to...

Global competitiveness has always been the main strength of expanding or maintaining a significant market share among giant companies throughout the world. One of the main channels of competitiveness today is the mobile channel which has the ability to personalise messages and reach consumers...